In the world of philanthropy, we talk a lot about strategy—campaign goals, donor pipelines, gift pyramids, and the like. But when you peel back the layers, the truth becomes clear: people give to people, and people give to causes.
In the competitive landscape of nonprofit fundraising, nonprofits that look beyond wealth and consider the full picture of donor engagement are likely to see better results and build a more sustainable future for their organizations.
JGA Founder Ted Grossnickle shares key insights from the Fall 2024 Generosity Commission Report, outlining key shifts in American giving, volunteering and civic engagment.
Adapting to these key trends will improve your fundraising effectiveness and amplify the joy of giving for donors.
