JGA Webinars

Complimentary Webinars

JGA occasionally conducts free webinars to share our knowledge on issues of importance to nonprofits. Please register to join us for our upcoming webinar or listen to a recording of one of our past webinars.

Strategic Planning in the Pandemic

Wednesday, January 26, 2022 – Register Now

In today’s environment, many organizations have been responding to the immediacy of the pandemic while their long-term strategic planning has been in a holding pattern. Addressing immediate concerns has taken priority over strategic planning – and many organizations are now asking how to successfully plan in this changing environment.

Join JGA for a webinar to discuss key components of the planning process today:

  • Identify what has changed in your current environment. How do you define the “new normal”?
  • Review your current strategic plan. How can you leverage the “new normal” to align your vision and your goals?
  • Focus on flexibility. How can you incorporate multiple scenarios into your plan?
  • Engage the brightest minds. How can you expand your planning circle to engage new thinkers?

Understanding Affluent Donors – The 2021 Bank of America Study of Charitable Giving by Affluent Households

Recorded December 2, 2021 – Listen Now

Nearly 90% of affluent Americans gave to charities in 2020 and their average gifts increased by 48%, according to the 2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households. Just released in October, this nationwide study, researched by the Indiana University Lilly Family School of Philanthropy, examines the giving patterns, priorities, and attitudes of America’s affluent households, providing valuable insights for nonprofits into the giving preferences and motivations for major gift prospects. We will examine the latest data on America’s wealthiest donors and explore how you can use this data to structure your major and planned gift programs and engage this important audience.

• Dr. Una Osili, Associate Dean for Research and International Programs with the Indiana University Lilly Family School of Philanthropy; Efroymson Chair in Philanthropy, Dean’s Fellow, Mays Family Institute on Diverse Philanthropy
• William Jarvis, Managing Director, Market Strategy and Delivery with U.S. Trust, Bank of America Private Wealth Management

• Angela White, Senior Consultant and CEO, Johnson, Grossnickle and Associates

End 2021 on a High Note: Year-End Giving Strategies to Set the Stage for Success in 2022

Recorded October 21, 2021 – Listen Now

Maximize the last two months of the year and position your organization for further growth in 2022. Join us for a webinar that will focus on techniques that you can integrate into your current strategy to ramp up donor acquisition and improve donor retention through the end of the year. We’ll discuss annual fund strategies to reach the broader donor base as well as personal outreach methods to engage leadership annual giving, planned giving, and major gift prospects. In addition, we will share year-end stewardship ideas to build solid donor relationships and position your organization for a strong start to 2022.

Stakeholder Feedback: The Key to Smart Decision-Making

Recorded September 14 – Listen Now

Are you gathering the right stakeholder feedback to guide your nonprofit in making well-informed decisions about your future? Can you make sense of the data and learn what people really think about your plans for the future? 

Learn how to obtain critical information from new or existing constituents and/or donors if you want to:
– expand your services
– improve or change current programs
– deepen donor relationships and/or engagement
– reach diverse communities and new constituents—from clients to donors

We will explore the benefits and challenges to gathering information through interviews, focus groups, and surveys.

Effective Prospect Management Strategies to Build Strong Donor Relationships

Recorded July 21, 2021 – Listen Now

Keeping your prospect portfolios updated is a key step to ensure your fundraising team is cultivating the right donors and prospects who are aligned with your philanthropic priorities. Whether you are preparing for a campaign, in the midst of a campaign, or just want to strengthen your development operation, a strong prospect management system can help your team successfully cultivate donor relationships and move prospects to solicitation and stewardship. Join us on July 21st at Noon EDT to discuss effective strategies and trends to maintain an active and updated prospect management system.

This webinar will explore:

  • Characteristics of effective prospect management systems that foster successful donor relationships;
  • Best practices in using data to focus efforts and practical tips to improve donor identification and moves management;
  • Tips to build partnerships between major gift officers and advancement services;
  • Ideas for small shops to engage partners across the organization in prospect identification and development.

2020 GIVING TRENDS: A look at the Giving USA 2021 Annual Report on Philanthropy for 2020

Recorded June 16, 2021Listen Now

As we all know, 2020 was an unprecedented year. Join JGA as we examine how the events of 2020 affected giving and uncover insights and implications for nonprofits from the new release of “Giving USA 2021: The Annual Report on Philanthropy for 2020.” Anna Pruitt, Managing Editor of Giving USA, will join JGA’s Senior Consultant and CEO Angela White for an informative analysis of the data. We’ll also provide advice on how to use the data to inform fundraising strategies and allocate resources to help build your organization’s fundraising outlook and strategy.

You will learn:

  • how donors reacted to the tumultuous events of 2020
  • what drove charitable giving within each nonprofit sector, and
  • key opportunities and challenges for your continued philanthropic growth.

Building a Culture of Philanthropy: Making the connection between fundraising and mission

Recorded May 25, 2021 – Listen Now

Do you need to build and expand a sustainable funding stream of individual gift support to grow your mission? Do you want a shared understanding among your staff, volunteers, and board members of their roles in development? As you build a culture of philanthropy at your organization, donors get a true picture of the impact of their gifts and you get deeper engagement and better donor retention. Join our webinar to learn how the CEO of Girl Scouts of Central Indiana is building a culture of philanthropy to leverage the strengths of the entire team in supporting the mission to build girls of courage, confidence, and character.

You’ll learn:

  • Characteristics of organizations with a strong culture of philanthropy and why it matters;
  • Best practices in building a culture of philanthropy and key roles for staff, volunteers, and board members;
  • Real life experiences from a CEO working to build a shared understanding of the link between philanthropy and mission.

Donor Engagement and Retention through the Pandemic and Beyond

Recorded April 22, 2021 – Listen Now

Join our next webinar to learn how the pandemic and recovery are shaping fundraising tactics and events and what development teams can do to engage, retain, and steward donors as we emerge from many of the restrictions imposed by the pandemic.

  • How have your donors’ expectations for staying connected to your organization changed?
  • What are new ways to reach out to your donors to keep them engaged?
  • How do you steward and renew donors who donated to your organization for the first time during the pandemic? 

Planning for a Successful Campaign: Key Steps for Conducting a Fundraising Campaign Today

Recorded March 23, 2021 – Listen Now

Today’s environment of uncertainty makes thoughtful planning for a campaign even more important than it has ever been. The pandemic has required us to reimagine how we do so much of our work in fundraising and donor engagement. It has also raised the stakes of capital campaigns.

  • What policies do we need to have in place to ensure our organization is ready for a campaign?
  • What might we need to do differently to make a campaign successful in this new environment?
  • What can we do now to begin preparing for a campaign and set our organization up for success? 
  • How might we need to adjust our campaign planning timeline?

Establishing ambitious but realistic goals is the most effective path to successful fundraising. This webinar will outline the key steps of thoughtful planning and identify actions you can take now to ready your organization for your next campaign.

Nonprofit Resiliency and Strategic Planning: How to build resiliency into your strategic planning process

Recorded February 24, 2021 – Listen Now

Resiliency is typically referred to when trying to recover from a setback or adapt to a new challenge. Yet, resiliency is also critical to the day-to-day operations of a nonprofit to meet the ever-changing demands of delivering your mission. Today, faced with one of the biggest challenges in our lifetime, what are the keys to resiliency for a nonprofit? And, how do you adapt your strategic plan to create a more resilient organization? Join our webinar to learn the keys to resiliency and how to implement them in your planning process.

Optimize Your Donor Portfolios for the New Year

Recorded January 21, 2021Listen Now

Are you entering into 2021 with a clear focus on your best prospects? Who are the most engaged and most ready to invest in your nonprofit? Now is the time to optimize your prospect portfolios and focus your time on the best prospects in your pipeline. Acuity®, our new prospect identification tool, can help you quickly and inexpensively position your team to spend their time on your best prospects. Join our webinar to enter the new year with a clear game plan for increased gift revenue.

Maximize 2020 Year-End Giving through Messaging and Donor Engagement

Recorded December 1, 2020 – Listen Now

Join us to learn how to message your year-end appeals, capitalize on online giving, and solicit major gifts in a virtual environment. This webinar will integrate current research and practical advice on navigating a year-end giving cycle that is different than any other we have experienced.

Madam C.J. Walker’s Gospel of Giving: Insights on the Past, Present, and Future of African American Generosity

Recorded October 22, 2020Listen Now

Madam C.J. Walker, the Jim Crow-era entrepreneur who became a millionaire, was a significant American philanthropist and a foremother of Black philanthropy today. But an examination of Walker’s philanthropy in the early 1900’s can also give us insights into a more diverse definition of philanthropy and who counts as a philanthropist today, which can impact our fundraising efforts. Join us as we welcome Dr. Tyrone McKinley Freeman to discuss his recently released book Madam C.J. Walker’s Gospel of Giving: Black Women’s Philanthropy during Jim Crow and the implications that a greater understanding of African American generosity can have on our own work with donors. As a former fundraiser, Dr. Freeman will share insights from his book, provide an overview of the tradition of Black philanthropy, and lead us in a discussion on how to create equal opportunity for engagement for all donors.

Markers of Philanthropy: Uncovering Hidden Gems In Your Database

Recorded September 15, 2020Listen Now

Your database is a powerful tool and can provide incredible insight into how you should focus your team’s valuable time and resources, but are you maximizing it? Learn the markers of philanthropy that can help you uncover 6-figure gift prospects who are already passionate supporters of your organization. DonorSearch and Johnson, Grossnickle and Associates have partnered to help nonprofits prioritize their top prospects by combining wealth screening with data analysis of your most engaged prospects. Learn how to integrate key engagement variables from your database with electronic screening to quickly identify and focus on the best prospects. Wilmington College will share how they were able to use the information to make immediate updates to major gift officer portfolios that enabled their staff to have more rewarding conversations and revealed data they shared with leadership for additional investment in advancement.

Frontline Fundraising & Events Go Virtual: A Look at New Donor Engagement Techniques

Recorded July 14, 2020 Listen Now

The global pandemic has radically changed the way we connect with our donors and stakeholders, and it is expected that the changes in how we work and gather may last well past 2020. Even as restrictions are removed or adjusted, there will continue to be changes in how we meet and engage with donors and stakeholders. Your staff and donors have already shown they can be remarkably flexible in moving conversations and events to a virtual platform. We can re-imagine new ways of engaging with our donors to meet our goals and continue to fund our missions. Join us as we welcome Melanie Harmon, vice president for advancement at Manchester University, to share best practices on how to engage, cultivate, and steward donors in this new environment and discuss innovative ways to conduct successful donor events during a pandemic.

  • What do frontline fundraising and events look like moving forward and what can we learn from the past few months to help us as we build our plans for the future? 
  • How do we continue to build on our current relationships and begin to engage new donors with our organizations in a socially distanced world?
  • What does the moves management process look like with an emphasis on virtual interactions?
  • How can we transition our existing and new events to be most effective in this environment and support the critical work that we do?

Want more?

A complete library of additional webinar recordings and other fundraising videos from JGA can be accessed here.