Acuity® Donor Identification
Actionable intelligence on your most passionate donors
Focus on your best donor prospects.
Acuity® Insights is an innovative system JGA developed to evaluate your donor base and streamline prospect management using Artificial Intelligence (AI) and machine learning. Acuity Insights can transform the way your organization thinks about prospective donors by getting your team in front of your best prospects sooner.
Combined with JGA’s experienced consulting, Acuity helps focus your staff’s time and attention on the right prospects and allows you to develop a deeper understanding of the capacity and passion your donors have to support your organization.
Acuity allows you to do to crucial things: forecast donor potential and focus your advancement efforts. We pair the results or our engagement focused analysis with experienced guidance to help you structure an efficient prospect management plan you can implement quickly. We also coach your team to put the plan to use to produce more productive and successful donor solicitations.
Acuity Insights provides actionable intelligence. There’s no subscription to purchase or long, drawn out process to get results. Your team can begin using Acuity’s guidance to call on your most passionate donors in approximately 60 days.
Using Acuity Insights, our clients have uncovered on average 60% more top donors hidden in their donor database. Contact us today for a free 30-minute consultation to see how Acuity Insights could be tailored to help your organization deepen relationships with the best donors and prospects to further your mission.
This unique process allows you to forecast donor potential and focus your advancement efforts. We pair the results with experienced guidance to help you structure an efficient prospect management plan you can implement quickly. This includes coaching for your team to put the plan to use to produce more productive and successful donor solicitations.
Acuity Insights provides actionable intelligence. There’s no subscription to purchase or long process to get results. Your team can begin using Acuity’s guidance to call on your most passionate donors in approximately 60 days.
Using Acuity Insights, our clients have uncovered on average 60% more top donors hidden in their donor database.
Contact us today for a free 30-minute consultation to see how Acuity Insights could be tailored to help your organization deepen relationships with the best donors and prospects to further your mission.
How Acuity Insights Works
Engagement-First Donor Identification
Acuity Insights is not a one-size-fits-all approach. We partner with you to help you prioritize your efforts on your most connected and passionate donors.
Acuity Insights blends engagement and giving data with wealth screening data and artificial-intelligence based scores, allowing you to take a deeper look at your donors and get a clearer picture of their gift potential and passion for your organization.
How do we measure engagement? JGA looks at donor behavior activities with your organization like volunteering, serving on committees, attending events, email opening and click rates, and more. We then overlay these engagement factors with the wealth data and giving data (both to your organization and others). This helps you fine tune and implement your focus faster than traditional wealth screening alone. And, because Acuity is customized to your organization’s culture, history, and data, it’s far more accurate than other options.
After we identify the most ready and capable donors, we provide action steps and an implementation guide to help you streamline the major gift process and focus your team’s attention in the right places. This holistic approach produces more actionable data and helps your solicitation efforts be more successful.
To ensure you always have the best focus, your results will be refreshed after six months, so your team can adjust their efforts as new donors and prospects emerge.
Acuity Donor Identification
Frequently Asked Questions
Is my data secure?
JGA utilizes industry-standard data security practices and regularly audits and tests our systems to maximize security.
What type of data do I need to provide?
For the wealth screening analysis, basic donor identity information like name, address, email address, and mobile phone help us provide the best match for screening. We recognize you won’t always have these for every donor, and we can still identify high percentages of donors with partial data. For the engagement screening component, we will work with you to identify key variables within your data that include giving, event attendance, ticketing, volunteering, board involvement, and more. Each engagement model is unique to an organization’s history, culture and traditions.
Will Acuity ratings integrate into my database?
Yes, it is common for organizations to append Acuity wealth and engagement ratings into custom fields in their donor CRM databases. We can help with that, and we’ve worked with every major donor database.
What do organizations do with Acuity results?
Acuity results can be used to help optimize your gift officer portfolios, determine the best leadership and mid-level prospects, and even help set campaign goals. The results can also be helpful in directing the efforts of volunteers for maximum impact. We can share with you numerous ways that our partner clients have used this poweful data.
Can I see report examples?
Absolutely. Just email us at [email protected] and we’ll send over samples, and set a time to meet to discuss your goals.
Acuity Donor Identification
Resources
Services & Campaign Strategy,
Flagler College
Damar Foundation