Study: Older Women More Charitable

Study: Older Women More Charitable

August 23rd, 2012

JGA’s own Senior Consultant and CEO Angela White was prominently featured in national news coverage this week discussing the philanthropic implications of the latest study released by the Women’s Philanthropy Institute.

The Women Give 2012 report from the Women’s Philanthropy Institute at the Center on Philanthropy at Indiana University found that Baby Boomer and older women, despite fewer resources and a longer life span, are more likely to give to charity and to give more generously than men.

Angela’s comments about the motivations of women’s giving and changing attitudes in donor solicitation from women were featured in USA Today, ABC News, Louisville Courier Journal, and the Indianapolis Star among others.

Here are Angela’s comments excerpted from the articles:

“Their gift is the beginning of a deeper relationship with a non-profit,” said Angela White, senior consultant and CEO of Johnson Grossnickle and Associates, a local non-profit consulting firm. “Their male counterparts think of it as a financial transaction.”

She said women are thinking, “What kind of change can I make in the world? How can I make an impact? That’s more of a relationship with the non-profit.”

“We’re not ignoring them as a donor population,” said White, who is a consultant to the Women’s Fund. “In the past, they (charitable groups) would think about seeing the guy in the corporate office. They would often ignore the spouse, the teacher and other female potential donors.”

“Now, we’re more aware of women with the potential to give and we’re asking them more often.”


Kudos to the Women’s Philanthropy Institute for this great report and their success in expanding our understanding of how gender differences affect philanthropy.


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