The Nonprofit Perspective on Millennials

The Nonprofit Perspective on Millennials

February 10th, 2012







For the past three years, Johnson, Grossnickle and Associates along with our partners at Achieve, have been conducting research to understand what Millennials want nonprofits to know about engaging them as volunteers and donors.

This year, we are taking the research a step farther, seeking to explore what nonprofits are doing to engage Millennials. As part of the 2012 Millennial Donor and Engagement Research, we are asking nonprofit practitioners to share their experiences in The Nonprofit Perspective Survey.

Have you invited Millennials to join your board? Do you have a Young Professionals group actively supporting your cause? Are employing social media to attract younger volunteers and donors?  What’s working at your shop?  Do you have a best practice or a hard lesson learned you can share with fellow practitioners?

Answer a few questions and share insights into what you are doing to engage Millennials as donors, volunteers and leaders. 

Your responses and feedback to the Nonprofit Perspective survey will be incorporated into the 2012 Millennial Impact Report  and complement the responses to the 2012 Millennial Donor and Engagement  Survey completed by nearly 7,000 Millennials.

Please help us capture the insights of other nonprofit professionals by sharing the survey with your colleagues.

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