Selecting Counsel and What to Expect

Selecting Counsel and What to Expect

Selecting counsel can drastically impact the success of a campaign. At JGA, we don’t take this decision lightly. We have high expectations for our clients, and we expect our clients to demand the best from our team.

Our hope is that the resources on this page guide you as you select the right counsel for the job. You can also print a PDF to share these resources with your staff or board.

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The JGA Steps to a Successful Campaign

  1. DEVELOP a clear, concise case statement for support that is emotionally compelling, intellectually sound, transformative in impact, and based up the institution’s strategic plan.
  • MAINTAIN an institutional leadership and development staff that have been in place for a significant period of time and who have extensive and long term relationships with prospects.
  • LEAD with a board of trustees that sets an example by making sacrificial campaign commitments that total 20% to 40%of the campaign goal.
  • CULTIVATE a financially capable and well refined population of key constituents, including alumni, friends, corporations and foundations whose philanthropic interests are strong matches for the components outlined in the case statement.
  • BUILD a strong, historical track record of successful campaigning that instills confidence in staff and prospects alike.

Printable PDF: Selecting Campaign Counsel

Printable PDF: The JGA Steps to a Successful Campaign