Notes for the
Reflective Practitioner

by Dr. Paul Pribbenow

Philanthropy is a journey. 

Let JGA be your guide.

Johnson, Grossnickle and Associates LLC
PO Box 576
Franklin, IN  46131
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Volume One, Number Five (June 2000)

*****

"What we have loved, others will love, and we will teach them how."

(W. Wordsworth, from "The Prelude")

NOTES FROM READERS

>>What you think<<

I received some thoughtful responses to the last edition of Notes.  Simone Joyaux—whose own reflection and writing has been of great benefit to many of us in the philanthropic community—comments on several issues.  On Jedediah Purdy's criticism of the philosophy of "Fast Company," she says: " Why do we assume that fast and reflective are mutually exclusive?…Why are not-for-profit organizations so arrogant that they think they are not part of the world, not part of ever-changing reality?  Why are so many not-for-profits (and their leaders) not leading but rather focusing on entitlement, my mission justifies my existence even though my mission is not sufficiently relevant to those I serve or to the community?"  Good question.  She also recommends—and I am happy to confirm her recommendation—that we look at her "Strategic Fund Development: Building Profitable Relationships That Last" (Aspen Publishers, 1997) as an extension of our conversation about what it means to be an effective organization: to think, question (ask the right questions—check out The Right Question Project, which teaches the disenfranchised how to ask the right questions and position themselves as more effective civic participants), manage change, and build relationships.

  Kris Kindelsperger, vice president at Hanover College (Indiana), responds to my lessons from my journeys by adding two of his own, good lessons from his travels: (1) Allow yourself to be amazed by the variety of ways in which people make a living in society; and (2) never take for granted the really fine people with whom we come into contact with in our travels as "development folks"—their warmth, generosity, and hospitality "makes the longest day of calls enjoyable and sustains the spirit for the next day."  Well said.

New subscriber, Kevin Sullivan, director of development at The Hickman, a Quaker-sponsored residential and assisted living community, recommends that we all look at Francis Kane's "The Absent Patient: A Meditation on a Chardin Painting" (Cambridge Quarterly of Healthcare Ethics, Winter 2000), where he explores the meaning and importance of attentiveness in the health care professions.  Sullivan suggests that Kane's article is relevant to fund raisers who are seeking to understand the relationship between care (or philanthropy) and technique.  As Sullivan says, "It is simply asking ourselves 'what are we doing when we take care of someone else in need?  What are we doing when we ask for a gift to aid those our organizations serve?'"

I welcome the many new subscribers to Notes—I hope you'll all be active members of our community of reflective practitioners.  Occasionally, I (or my colleagues) reference items from previous issues of Notes.   If you have not been a subscriber previously, and wish to review our conversations, past issues of Notes are available on-line at www.jgacounsel.com.  I thank my friends at Johnson, Grossnickle & Associates for their abiding support for our reflective practice.

This issue of Notes has a slightly different format than past issues.  I have recently completed an article entitled "Pursuing Accountability: Organizational Integrity, the Advancement Profession, and Public Service," written for the new "CASE International Journal of Educational Achievement."  In a sense, the entire article is a set of notes for reflective practitioners.  I have abridged the original article somewhat, and present it here for your reflection as an extended essay about pursuing accountability in our work.  I welcome your reactions.

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REFLECT ON THIS

>Pursuing accountability<

Most of us who work in philanthropic organizations know what it means to have accountability imposed upon us.  Whether by funding agencies, our boards of directors, an accrediting organization, the media, or some other form of public scrutiny, we are asked to gather and interpret data, prepare reports, and monitor measurements and benchmarks.  I believe that this work of measuring and reporting how we are doing is a crucial aspect of leadership—so crucial, in fact, that I think we have a moral obligation to pursue it rather than to wait for someone to ask us to do it.  We need to pursue accountability.

As leaders in philanthropic organizations, I believe that we bear special obligations for helping to position assessment, not primarily as a tool of organizational effectiveness, but as a responsibility of building and sustaining organizational integrity and earning the public trust.  Our roles—as those who do their work on the boundaries between our organizations and the wider society—offer us the opportunity to model assessment as a way of institutional life and to communicate our findings to an ever-broadening public that has a right to know how we're doing.

Pursuing accountability, then, is a claim upon us to build organizations that have integrity.  I have written in a previous issue of Notes about the work of Stephen Carter, a law professor at Yale University, who offers a helpful framework for exploring the nature of integrity and accountability.  Carter suggests that integrity—moral soundness or rightness—is accomplished by adhering to a three-step framework.  Though Carter's work focuses primarily on the integrity of individuals, I find that his framework is relevant to institutional life as well.

Carter says that the first step in ensuring integrity is to be reflective about the values, principles, traditions, and context that are relevant to a given situation.  We must integrate reflection and thinking into our decision-making process.  Institutionally, this means that we must build reflective organizations and offices.

The second step in ensuring integrity is to make decisions and act based on our reflection.  If our thinking as an institution is sound, it will inform our actions.  We must be able to recognize the links between reflection and action.  There are two potential problems with securing these links.  The first problem is that we act without reflection.  It is the Nike model of life: "just do it."  The second problem is that we fragment our thinking from our practice.  All of our institutions have lofty missions and statements of core values.  How many of us would say that life in our organization is healthy and humane?  The disconnect between our missions and the reality of daily life—how we treat people, how conflict is handled, the fairness and equity of policies, and so forth—is an example of how reflection, as lofty and well-intentioned as it might be, can become fragmented from actual practice.  If the connection between reflection and practice is not evident, then institutional integrity is compromised.

The final step in ensuring integrity, after securing the links between reflection and action, is the willingness to be publicly accountable for both our reflection and our actions.  In other words, it is not good enough to think and act, we also must pursue accountability, be willing to argue for and justify the substance of our reflection and the implications of our actions.  We must be willing to be judged by others—perhaps judged as wrong-headed or poorly prepared or even immoral—if we are to sustain our integrity.

Just how might we build organizations that have integrity and pursue accountability?  Allow me to describe an effort we have made at Wabash College, where we have developed an assessment program for the advancement office (which includes development, alumni affairs, publications, and public affairs) which aims at promoting institutional integrity and public accountability for our work.

 

The assessment program is quite simple.  It began with a general staff discussion of the purpose of our work as an advancement office.  Out of those discussions came an office mission statement:

"To create in society a broader understanding of the special mission and values of Wabash College, to extend and strengthen its remarkable philanthropic tradition, and to secure the necessary good will, participation, and financial support to assure its continuing presence and role in service to society."

The mission we drafted set forth three strategic objectives:

(1) To ensure that the various audiences of Wabash College, both within the college community and outside, are responsibly informed about and engaged in the mission-based work of the college.

(2) To enhance and extend the public image of the purpose and roles of Wabash College, and to ensure that this image is grounded in the mission of the college.

(3) To build upon the tradition of strong philanthropic support for Wabash College by organizing fund raising initiatives that are constituent-oriented and focused on strengthening the college at its core.

With the mission and strategic objectives defined, we then developed a set of indicators or measures related to each of the three strategic objectives.  These measures were the means by which we intended to track activities, systems, and outcomes within our functional offices as they pertained to the objectives.  A quick review of the strategic objectives might lead to the conclusion that each objective had one primary function as its aim.  The first objective was for alumni affairs, the second for public affairs, and the third for development.  It was crucial to us that this stereotypical division of labor not be perpetuated in the assessment program.  As we defined assessment measures or indicators, therefore, we were careful to show how the work of all three functional offices was related to each of the three objectives.

For me, the power of this assessment program is not so much in the statement of our office's purpose and objectives, or in the indicators themselves; rather, I think that it is how the assessment program has promoted an ongoing conversation among staff about what is important to us (reflection); how we will organize programs, deploy resources, and manage our work (action); and what it means to take responsibility for our thinking and activity (accountability).  I want to highlight just a few of the results of those conversations that illustrate how the assessment program has helped us to address issues of institutional integrity and accountability.

The first result is hinted at in the integrated approach to thinking about indicators.  Advancement offices can easily slip into the trap of a "silo" approach to our important work.  The alumni affairs office is responsible for this program, and no one else needs to worry about it. The development office raises money, so what does public affairs care? And so on.  In our office, the key principle is that fluidity between our various offices is a sign of abundance. Philanthropy (or alumni affairs, or public affairs) is common work, shared by all of us.  The integrating of the indicators illustrated that each office and each staff member had responsibility for all aspects of our mission.  On a day-to-day basis, this is not always easy to accomplish, but as an aspiration (and supported by needing to measure the connections between our various programs and responsibilities), I am more and more hopeful that this vision of common work will be achieved.  Our society—and our institutions—tend to see the world through the lens of scarcity.  There is never enough time or money or people, and because there is not enough, I need to protect what I have or someone will take it away.  The perspective of abundance, on the other hand, suggests that there is more than enough to go around and if we are imaginative and resourceful in our common efforts, we can accomplish more than we ever thought possible.  It works that way.

The second result of the assessment program that I think is exciting involves the means by which we interpret our findings.  With the assessment program in place (as it has been for almost four years), there is on going information gathering and data reporting.  We all learn from our measuring and benchmarking, and as we learn we adjust and refine programs as appropriate.  This means that assessment has become an integrated part of our work, not simply something we do once a year to satisfy some formula.  In addition, the office senior staff is asked three or four times a year to think about measures that they feel are especially worthy of review or discussion.  We bring these findings to the table and look for any threads or consistent themes they suggest. This process leads to some fascinating conversations and occasionally, to an intriguing interpretation of some previously unconnected indicators.  For example, after the first public year of our campaign, we linked together a wide range of findings to determine that a fairly radical reinterpretation of the Wabash College "community" was occurring and we were able to think about how we could best serve this evolving definition of community.  Findings about the fit between our advancement communications and their intended audiences, the role of volunteers, the growing diversity of audiences we served, and on-campus trust and communications issues between advancement staff and the rest of the college community, all helped us to recognize a much broader issue of concern to our college.

The final result of the assessment program is how we communicate what we learn—in other words, how are we publicly accountable for the gifts we have been given?  The accountability claim is critical.  In line with Carter's three-step framework for ensuring integrity, we have done a good job of building a reflective office and of acting based on our reflection, but how we communicate our reflection and actions ensures that we truly are pursuing institutional integrity.  One example of how we pursue accountability is related to our interpretation of findings described above.  When we posited the evolving definition of community as an interpretation of various indicators, it was not enough for the senior staff to work with that finding in isolation.  As part of our institutional assessment program, each college officer must present his/her assessment report to the President's staff on a regular basis. When I brought the advancement assessment report to the President's staff and shared the findings about our community, it prompted a very candid and important conversation about the complicity and responsibility of other parts of the college community in the finding. Subsequently, this finding proved very helpful in strategic planning discussions as we looked for ways to respond as an institution to an evolving community.

Our assessment program is by no means seamless.  It is, however, an example of how a few advancement professionals in this small college are attempting to live out the claims of integrity and accountability.  We trust that our example—and our abiding commitment to the broader purposes of our work: called to public service, aware of the claim of stewardship, and dedicated to keeping our promises—might offer a glimpse of how those of us who care about philanthropy can help to build and sustain more vital and humane institutions and communities.

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PRACTICE THIS

>Emotional competence at work<

I am intrigued by the work of Daniel Goleman, who teaches at Rutgers University, and who has brought to popular attention the theories of two academic psychologists, John D. Mayer and Peter Salovey, in his two books, "Emotional Intelligence" (Bantam, 1995) and "Working with Emotional Intelligence" (Bantam, 1998).  In a 1998 article in the "Harvard Business Review," entitled "What Makes a Leader?" (November-December 1998), Goleman provides a very helpful summary of his basic premise, which is "that the most effective leaders are alike in one crucial way: they all have a high degree of what has come to be known as emotional intelligence….Without it, a person can have the best training in the world, an incisive, analytical mind, and an endless supply of smart ideas, but s/he still won't make a great leader."

  What is emotional intelligence?  Goleman describes it in five components:

(1) Self-awareness: the ability to recognize and understand your moods, emotions, and drives, as well as their effect on others.  The hallmarks of self-awareness include self-confidence, realistic self-assessment, and a self-deprecating sense of humor.

(2) Self-regulation: the ability to control or redirect disruptive impulses and moods, and the ability to think before acting.  The hallmarks of self-regulation are trustworthiness and integrity, comfort with ambiguity, and openness to change.

(3) Motivation: a passion to work for reasons that go beyond money or status, and the ability to pursue goals with energy and persistence. The hallmarks include a strong drive to achieve, optimism (even when faced with failure), and organizational commitment.

(4) Empathy: the ability to understand the emotional make-up of other people, and skill in treating people according to their emotional reactions.  Hallmarks are expertise in building and retaining talent, cross-cultural sensitivity, and service to clients and customers.

(5) Social skill: proficiency in managing relationships and building networks, and an ability to find common ground and build rapport. Hallmarks might be effectiveness in leading change, persuasiveness, and expertise in building and leading teams.

I don't know about you, but just about every position description I read (and write) these days (especially for senior leadership jobs) includes most of the components of emotional intelligence, as described by Goleman.  But how many folks actually have EI, as proponents call it, and can it be learned?  What is your emotional competence quotient?

You'll have to read Goleman for those answers, but suffice it to say that it is powerful material.  For a very interesting summary of the emotional intelligence movement (which includes Goleman and others), you also might want to see "How do you feel?" in "Fast Company" (June 2000).

  >Innovation and communities of practice<

The concept of "communities of practice" is popping up a good bit in the management literature these days as a part of how organizations might foster innovation.  Communities of practice are informal groups (say, a group of your major gifts officers or information technology staff) who get together regularly to share knowledge and solve one another's problems.  Unlike teams, they're self-selected; they operate without formal managerial oversight, and they rarely have an explicit mission. The basic premise behind the idea of a community of practice is that knowledge is social and that it is best exchanged face-to-face.  The literature says that communities of practice can be identified, encouraged, and even supported.  You may already have them at work in your organization and they quite likely are applying their common knowledge to their daily work—saving money, making things happen, solving problems, finding economies of scale.  Be on the lookout.

For more information, see "Communities of Practice: The Organizational Frontier," by Etienne Wenger and William M. Snyder in the "Harvard Business Review" (January-February 2000)

>Smart questions<

Finding good talent for our institutions seems like an increasingly difficult task.  Perhaps we're asking the wrong questions as we attempt to determine if someone will be a good fit and add value to our organization.  Colleen Aylward, a web recruiter, shared "Ten Smart Questions" to ask in interviews if you wish to get the information you need about an individual's experience and potential ("Fast Company," June 2000).

(1) Take me through a time when you took a project from start to implementation.

(2) Describe the way you work under tight deadlines.

(3) Describe how you work under tough managers.

(4) What is your definition of working too hard?

(5) Persuade me to move to your city.

(6) How do you manage stress?

(7) What kinds of opportunities have you created for yourself in your current position?

(8) In a team environment, are you a motivator, a player, a leader, or an enthusiast?

(9) In the past three years, what part of your professional skill set have you improved most?

(10) If you were a new employee, what would you do to gain respect from peers in 30, 60, or 90 days?

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PAY ATTENTION TO THIS

>>Weaving the social fabric<<

I have the privilege to lead many workshop sessions around the country with my colleagues who are seeking to be reflective practitioners, and find—without exception—that my reading of a selection by the NYU cultural theorist, Neil Postman, elicits great enthusiasm.  Postman has penned many scholarly works, but a one-page glimpse of his thought, found in the pages of The Utne Reader (July-August 1995), is particularly meaningful.  Postman writes:

"Like the sorcerer's apprentice, we are awash in information without even a broom to help us get rid of it.  Information comes indiscriminately, directed at no one in particular, in enormous volume, at high speeds, severed from import and meaning.  And there is no room to weave it all into fabric.  No transcendent narratives to provide us with moral guidance, social purpose, intellectual economy.  No stories to tell us what we need to know, and what we do not need to know." This, then, is the problem we have to confront with as much intelligence and imagination as we can muster….we will need to consult our poets, playwrights, artists, humorists, theologians, and philosophers, who alone are capable of creating or restoring those metaphors and stories that give point to our labors, give meaning to our history, elucidate the present, and give direction to our future.  They are our weavers, and I have no doubt that there are men and women among us who have the looms to weave us a fabric for our lives."

It reads like a mission statement for all of us poets and philosophers.

>Speaking of poets<

The pursuit of what links us together—our common life—is an elusive task, but one on which we must never give up.  The poet, William Stafford, suggests in several stanzas from his "A Ritual to Read to Each Other" just how complicit each of us may be in not finding the ground we hold in common:

"If you don't know the kind of person I am
and I don't know the kind of person you are
a pattern others made may prevail in the world
and following the wrong god home we may miss our star.

For there is many a small betrayal in the mind,
a shrug that lets the fragile sequence break
sending with shouts the horrible errors of childhood
storming out to play through the broken dike."

…..

For it is important that awake people be awake,
or a breaking line may discourage them back to sleep;
the signals we give—yes or no, or maybe—
should be clear: the darkness around us is deep."

Postman's prose addresses the light in our midst—Stafford's poetry reminds us that the darkness is close at hand.  Be vigilant, my friends.

>>Subscription information<<

Subscriptions to Notes are simple to establish.  Send me an email at pribbenp@wabash.edu, ask to be added to the list, and you will receive a confirmation from the mailserver at Wabash College that you are on the list.  Please feel free to forward your email versions of Notes to others—they then can subscribe by contacting me.  I also am happy to send Notes as an MS Word attachment to an email, if that would make reading it easier for some of you.  Just let me know.  The current and archive issues of Notes are available on-line at www.jgacounsel.com.

>>Topics for the next issue (August 2000)<<

* What is the role of research in building a community of reflective practitioners?  What strategies might we employ as we seek to engage each other and our colleagues in a dialogue between what we do and what we learn from formal research?

* The etiquette of democracy and our efforts to build and sustain healthy organizations.  Is it really all about good manners?

* What are the commitments by which you manage?  Can certain commitments be distracting to our organizations?  Can others help us to see more clearly what we must do and why?

 

(c) Paul Pribbenow, 2000