Important Considerations for Establishing Major Gift Metrics

  • Important Considerations for Establishing Major Gift Metrics

    September 19, 2017

    by John T. Keith, J.D.   Fundraising success is increasingly a vital component of an organization’s ability to fulfill its mission.  Campaigns have increased in prevalence and frequency and often are dependent upon 90% of the dollars being contributed by 10% of the donors.  (In higher education, this can reach 95% of the dollars from …

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