Maximizing Major Gift Fundraising

  • Maximizing Major Gift Fundraising

    February 27, 2017

    by Tim Ardillo, CFRE   Did you know development programs that rely solely on transactional giving, like direct mail and special events, generally have a return of investment (ROI) of about 200 percent, while programs that are relationship-based and major gift focused can enjoy a much higher ROI of 500 percent or more?   That’s …

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