A few months back, I wrote a blog defending the feasibility study – in response to some comments in the field about the merits of conducting studies nowadays. During that period and since that time, my colleagues and I at JGA have been very busy with a number of clients who have sought to test their aspirations – some of them truly transformative- in studies.
This has caused me to bear in mind what is most helpful to our clients when we see it occur in a feasibility study. And I’ll share those with you now.
My top ten list of good interview characteristics. It’s a good interview when the interviewee:
#10 Shows up or remembers that they have committed to appointment. You’d be surprised at the number of times someone forgets.
#9 Has read the Preliminary Case for Support. Sometimes they haven’t.
#8 Decides to trust the process and JGA; they become very authentic in their comments.
#7 Asks us a question or two about the client; they are learning while they’re being interviewed.
#6 Has a sense of humor: either about themselves or the client.
#5 Has not only read the preliminary case document but has written on it or otherwise marked up the document.
#4 Asks if they can talk longer than the allotted time for the interview.
#3 Compares the cause or organization that has commissioned the Study to another cause or related it to others with which they’ve been associated; comparisons help.
#2 Changed their thinking about the client during the interview; It’s nice to see an interviewee become more enthusiastic the more they think about a client, and,
#1 Provides real insight and deep wisdom that will help us help the client in a profound way; this happens with some frequency.
I don’t expect this to show on Late Night with David Letterman anytime soon. .. but I’m always glad to see these when we talk to an interviewee.