Putting Donors First

Putting Donors First

April 1st, 2011

by Andy Canada


What have you done today to show donors that your organization appreciates them?

I hope that’s an easy question for you to answer.

Are struggling to come up with what you have done today to make sure your donors know how much the organization appreciates their support? 

Then maybe its time to take a step back and reprioritize your to-do list for the day.

There are countless activities and projects that development professionals get pulled into on a daily basis, but everything you do should be focused on donors and making sure they feel a part of your organization.  It is our job to show them that their support is a wise investment.

How do you prove to your donors that your organization views them as more than just a number in the database?

Treat each one as an individual.  Remember, everyone has personal preferences on how they want to interact with your organization.

It is your responsibility to uncover what those preferences are and create a strategy for engaging your donors on a new and personal level.

Put yourself in your donor’s shoes and make a list of how you like to be treated and how you would like interact with the organization.

  • Is monthly communication enough or too much?
  • How do you want to be thanked for your gift?
  • How do you like to be asked for gifts?
  • What motivates you to contribute?

There are many other questions that you could ask yourself, but I also encourage you to have similar conversations with your donors.

Engage donors in an open dialogue and ask what they feel you do well and what you can improve upon. Incorporate this information into your strategy.

So, before the day gets away from you – take a look at your task list and make sure you are putting your donors first.

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